The Look Company Provides Branding for the World Cup 2022

The Look Company, a partner of Qatari Investors Group Projects Development (QIG Projects Development) in Qatar, delivered stadium and city branding for the FIFA World Cup.

As the Official North American & Central American Dressing and Signage provider for the FIFA World Cup Qatar 2022™, The Look Company delivered branding for 8 stadiums, 100 non-competition venues and installed thousands of wayfinding signage, 87 km of fence scrim and nearly 20,000 street flags.

The Look Company was established in Qatar in 2005 to create the look of the 15th Asian Games held in 2006 in Doha and has since become an award-winning visual engagement company regionally and globally.

Over the years, the partner of QIG Projects Development has provided branding solutions for various international and national sporting events including the World Handball Championships, ATP & WTA Tennis Tournaments, and Qatar Masters Golf. This year’s FIFA World Cup tournament provided a unique opportunity to showcase the company’s stadium dressing and signage capabilities to 3.5 billion viewers around the world.

Jacob Burke President at The Look Company Qatar said: “The Look Company has proven its commitment to support Qatar’s sports events and has been instrumental in supporting the FIFA World Cup. We are very pleased to be a part of this huge event”. He adds, “We are uniquely positioned to help our customers, sponsors, and other stakeholders to engage with us throughout this year’s tournament in Qatar.”

With production facilities in North America, Europe, and the Middle East The Look Company has been transforming retail and sports environments for over 20 years. They are a complete solution provider with end-to-end in-house design, hardware manufacturing, printing, kitting, project management, and installation.